Crispin Porter Adds Harley-Davidson’s Buell

March 10, 2009 by admin · Leave a Comment 

Buell -- which typically spends $500,000-1 million annually on ads, per Nielsen Monitor-Plus -- had previously been with independent Laughlin Constable.

Motorcycle dealers across the country court women

March 9, 2009 by admin · Leave a Comment 

Herald/STEVEN DOLL Joe Anna Mastracchio, of Belton, looks at the motorcycles showcased at the Fort Hood Harley-Davidson store Wednesday evening during the Ladies Garage Party.

New Bern rally not likely to reach Myrtle Beach levels

March 9, 2009 by admin · Leave a Comment 

Nicole Oglesby has already thought of the bands she wants to book at her Sin Sity nightclub for May 15 and 16, the dates the Carolina Harley-Davidson Dealers Association will hold its spring rally at the Craven ...

Harley-Davidson sales down 13 percent in 2009 – The Business Journal of Milwaukee

March 6, 2009 by admin · Leave a Comment 

Harley-Davidson Inc. of Milwaukee made the unusual move Thursday of disclosing in a regulatory filing that worldwide retail sales of Harley motorcycles fell 13 percent during the first two months of the year.

Buell motorcycles roll with Crispin Porter + Bogusky for advertising

March 6, 2009 by admin · Leave a Comment 

Buell Motorcycle Company has retained Crispin Porter + Bogusky (CP+B) as its new advertising agency of record. The advertising account was previously handled by Laughlin Constable.

The addition of Crispin Porter + Bogusky is part of our long-term growth strategy for Buell," said Mark-Hans Richer, Chief Marketing Officer and Senior Vice President of Harley-Davidson Motor Company. "We view CP+B as a next-level resource we can use to rev up our efforts to build awareness of Buell as the only American sport bike brand."

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