how would you market harley davidson motorcycles and accessories to a younger market?
January 31, 2010 by · Leave a Comment
think about price range, design, style, accessories, clothing, etc
how would you market harley davidson motorcycles and accessories to a younger market?
Deeley Harley-Davidson(R) Canada Introduces a New Clothing Line in Canada
January 31, 2010 by · Leave a Comment
CONCORD, ONTARIO--(Marketwire - 01/29/10) - Editors Note: there is a photo included with this Press Release.
In the spirit of the Harley-Davidson motorcycling culture that motivates thousands of Harley owners across Canada to actively support a number of charitable causes, Deeley Harley-Davidson Canada, the exclusive Canadian distributor of Harley-Davidson products, is partnering with Rethink Breast Cancer to offer a new clothing line to assist those women affected by breast cancer.
Deeley Harley-Davidson Canada believes in empowering women. Rethink Breast Cancer shares this belief and is dedicated to providing innovative education, research, and support programs. by sharing the Harley-Davidson spirit and purchasing items from the Canadian Pink label Collection, people across Canada can help breast cancer-affected women, with 10% of the proceeds from the sale of Pink label items being donated to Rethink Breast Cancer.
Deeley Harley-Davidson Canada is proud of this new alliance, as it is part of a broader initiative with women as its focal point. It is another step in assisting women throughout Canada in their efforts to embrace the incredibly rewarding experience of cruising the open roads and living the dream.
Tagged with the motto "Purchase with a Purpose", the Canadian Pink label Collection is comprised of 12 of the most popular women's MotorClothes silhouettes - each featuring a tasteful touch of pink - including jackets, pants, eyewear, gloves, helmets, shirts, and more. the following are some of the highlights of the collection:
Pink label Performance Eyewear (P/N 98383-10VW): your perfect riding eyewear is now in sight. Pink label Performance Eyewear is designed to meet the unique needs of female riders and includes lenses that provide a 20 percent wider field of vision. the lenses are also six times more impact-resistant than standard polycarbonate. With UV protection and the Bar & Shield logo embellished in pink rhinestones, these 3/4 wrap goggles will turn heads. Pink label Full-Finger Gloves (P/N 98372-10VW) Technically advanced to help you meet every riding situation, Pink label gloves are made with genuine leather, include a tricot lining, and have an ergonomically designed thumb. Pre-curved fingers and padded palms provide comfort on every ride. Pink label Hoodie & Layering Tank (P/N 99171-10VW, 99173-10VW, 99174- 10VW) Featuring a zipper front with drawstring hood, ribbed cuffs and waistband, and two hand-warmer pockets, this cotton hoodie allows you to stay warm during spring nights.
To view the photo included with this release, please visit the following link:
http://media3.marketwire.com/docs/Rethink800.jpg
MJ DeCoteau, Executive Director of Rethink Breast Cancer, comments, "We are delighted to have Deeley Harley-Davidson (Canada) as an on-going supporter of Rethink Breast Cancer and to be partnering with them on the launch of their Pink label line of motor wear. (Deeley) Harley-Davidson (Canada)'s commitment to our cause and dedication to helping Rethink achieve its mission is inspiring and vital to ensuring the continuation of the important work that we do to support young people concerned about and affected by breast cancer. Knowing the risk factors and the importance of early detection of breast cancer is key to improving survival, and we are thrilled to have (Deeley) Harley-Davidson (Canada) helping us educate and inform young women of this important message".
To find out more about the Pink label Collection in Canada, or to purchase items from the collection, visit your local Harley-Davidson Retailer or visit www.harleycanada.com.
About Deeley Harley-Davidson Canada
Deeley Harley-Davidson Canada is the exclusive Canadian distributor of Harley-Davidson and Buell motorcycles, Genuine Motor parts and Accessories, and MotorClothes apparel, which are provided through a national network of authorized Harley-Davidson and Buell Retailers. Office and distribution warehouse facilities are located in Richmond, British Columbia, and Concord, Ontario.
About Rethink Breast Cancer
Rethink Breast Cancer is an innovative charity that reaches out to young people concerned about and affected by breast cancer. by taking a breakthrough approach to all aspects of breast cancer - medical research, support, public awareness, and fundraising - Rethink Breast Cancer is thinking differently about how to beat breast cancer. to find out more about Rethink Breast Cancer, visit www.rethinkbreastcancer.com.
Deeley Harley-Davidson(R) Canada Introduces a New Clothing Line in Canada
Chrome Services
January 31, 2010 by · Leave a Comment
Chrome services for Harley-Davidson motorcycles and anything else.
News in brief: 'Businesses on Board with Childcare' to be honored by W.Va. group
January 31, 2010 by · Leave a Comment
'Businesses on Board with Childcare' to be honored by W.Va. group
The West Virginia KIDS COUNT Fund is celebrating its 20th anniversary and plans to publicly honor the 71 West Virginia businesses that achieved the Business on Board with Childcare! designation in 2009 during a ceremony planned for noon Wednesday, March 24, at the Charleston Marriott.
It also will honor 17 employers who went above and beyond the minimum award criteria to achieve the Lawson W. Hamilton, Jr. Navigator Award.
Keynote speaker for the event will be Richard Adams, chairman and CEO of United Bank and an emeritus member of the West Virginia KIDS COUNT Fund Board of Directors.
For more information, call 304-345-2101 or check out the West Virginia Kids Count Facebook page.
KDMC relocates occupational medicine
ASHLAND -- the King's Daughters Occupational Medicine Department has relocated to the second floor of the building at 336 29th St., in Ashland
The new location has additional parking and better access for customers, according to a press release. the phone and fax numbers will remain the same and the hours remain 8 a.m. to 4:30 p.m. Monday through Friday. Patient care is provided by Paula Larsen, M.D., and David Bellville, P.A.
For more information, call 606-408-4900.
The Occupational Medicine program works to help area businesses keep employees safe, healthy and on the job, and to manage health care costs more effectively. Services include injury care, employee examinations and testing, preplacement exams, Department of Transportation (DOT) examinations, drug and alcohol testing, respiratory and auditory exams and executive physical exams.
Bellefonte seeks junior volunteers for summer
RUSSELL, Ky. -- Our Lady of Bellefonte Hospital (OLBH) is seeking junior volunteers interested in summer work.
Junior volunteers ages 13 to 18 work at the hospital from June until August, assisting in various hospital departments with a variety of hospital tasks. Bellefonte provides junior volunteers an opportunity to experience the health care field and to learn responsible traits and habits while working in a professional environment.
For more information, contact Luann Serey, director of Community Services, at 606-833-3653.
Charlie's selected as top 100 powersports retailer
HUNTINGTON -- Charlie's Harley-Davidson, located at 408 4th St. in Huntington, was selected as a top 100 powersports retailer for the third year in a row by Dealersnews magazine, a release from the company said.
The Dealernews top 100 Awards is a juried competition that recognizes dealerships for achievements in retail design and merchandising, marketing, e-commerce, customer service, community involvement and general business management.
It's the 19th year for the awards, and the top 100 dealers will be honored Friday, Feb. 12, in Indianapolis.
Dealernews covers news of powersports retailers, helping them combine their passion for the sport with their pursuit of profit, a release from Charlie's said. News, analysis, retail trends, exclusive research and new product information give dealers the tools they need to stay innovative and competitive.
Charlie's Harley-Davidson will celebrate its third year in business in 2010, offering motorcycles, certified Harley-Davidson service, parts and accessories, apparel and riding gear, as well as operating a diner and the Rider's Edge "learn to ride" program.
KDMC named to top 100 Companies to Work For
ASHLAND -- for the third consecutive year, King's Daughters Medical Center has been named to Fortune magazine's list of the 100 Best Companies to Work for.
KDMC ranked No. 50 on the list of employers throughout all industries.
To select the 100 Best Companies, FORTUNE partners with the great place to Work Institute to conduct an employee survey. Two-thirds of a company's score is based on the results of the Institute's Trust Index survey, which is sent to a random sample of employees from each company. the survey asks questions related to their attitudes about the management's credibility, job satisfaction, and camaraderie. the other third of the scoring is based on the company's responses to the Institute's Culture Audit, which includes detailed questions about pay and benefit programs and a series of open-ended questions about hiring, communication, and diversity.
FORTUNE gave extra points this year to organizations that were successfully managing the economic downturn.
News in brief: 'Businesses on Board with Childcare' to be honored by W.Va. group
No News Is Good News at the New York Motorcycle Show
January 31, 2010 by · Leave a Comment
Expectations weren’t exactly high going into the 2010 new York Cycle World International Motorcycle Show. After a year of plummeting American sales, manufacturers were not in a position to showcase flashy new products or fancy exhibits. most of the presentations at the media preview on Friday focused on products that had been revealed elsewhere. it was a distinct change from the 2009 show, when the industry had a previous-year sales boost to crow about and there were new models and concept bikes on display.
Here are some of the highlights of this year’s show:
• BMW showed off the S 1000 RR, the company’s 193-horsepower sport bike, which was first revealed last May. Up close, the bike is more angular and aggressive than its photos suggest. The company also was keen to promote its freshened-up line of Boxer-engine bikes, including its globe-trotting R 1200 GS, which has a slightly beefed-up look for 2010.
• Honda’s news conference started with the company’s new V-4 bike, the VFR1200F, but also focused on the brand’s broad range of offerings, including the SH150i scooter, which was new to the United States in 2009 but has sold well in Italy. The NT700V and Shadow RS models, while not exactly brand new, are recent arrivals that visitors may not have seen yet.
• Harley-Davidson rolled out a new variant of its 1200 Sportster, the Forty-Eight, aka the XL 1200X. Harley-Davidson also reported its first quarterly loss since 1993 on Friday. Keith Wandell, Harley’s chief executive, told The Wall Street Journal that the company was looking to expand its sales outside the United States.
• Ducati, which had one of the more complicated presentations on Friday, had only one new product to show, the Multistrada 1200, which was seen in Milan in November. Emphasizing its clothing and accessory products, the Italian company put on a fashion show for the journalists in attendance, with models parading across a platform stage on and around the Multistrada display. Nicky Hayden, who rides for Ducati in MotoGP, was there for the events, as was a (replica?) version of his bike. Hayden was in the Italian Alps just last week for the introduction of the company’s 2010 racing bikes.
• Yamaha’s Star brand emphasized its aftermarket accessory line, displaying several customized motorcycles. Yamaha itself had nothing new to show, although there is a Valentino Rossi-inspired YZF-R1 on display.
• Victory Motorcycles, which last year showed off an aggressively styled concept bike, presented a limited edition version of its Vegas model, of which only 100 will be made, the company said.
• Suzuki, which said in November that it would not be importing new street models for 2010, presented a customized Hayabusa built by Nick Anglada as part of its Busa Beats hip-hop competition.
• Zero Motorcycles did not make a presentation to the media, but the company has a (small) booth at the show for the first time. there wasn’t a lot of technical innovation on display from the major manufacturers — not a surprise in the midst of the downturn — but Zero’s presence on the floor was a small gesture toward what could eventually become a significant segment of the powersports market: electric-powered motorcycles.
The 2010 new York Cycle World International Motorcycle Show is at the Jacob Javits Center through Sunday. See motorcycleshows.com for more details.
Chrome Harley Shifter Linkages
