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Profit Margins – The Harley-Davidson Riders Club Great Britain

Just for comparison, here in Australia a man who worked at one tells me there is a very minimal profit margin on the bikes themselves.

The dealership makes the vast majority of its profit on AFTER-SALES including parts, merchandise and servicing.

This is why they usually will not budge one inch on the sticker price. But will chuck in a bit of bling or a helmet….. and as that seems to be the usual story in Harley dealerships worldwide, I would assume the ”thin profit on the bikes” story applies widely.

Profit Margins – The Harley-Davidson Riders Club Great Britain