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Why is it Harley makes more money selling foreign fashion accessories than bikes?

Harley Davidson makes more money selling clothing, keychains and “officially licensed merchandise” than they do from selling bikes. Further, 99% of this merchandise is made in china, malaysia, and mexico. Even their bikes contain foreign parts from places like italy and china and are far less reliable or technologically advanced as other bikes. How am I, as a proud American, supposed to get excited about an “American” product, when it is far more inferior, way pricier, and less reliable than most other motorcycles out there and the company that builds it makes most of its money selling foreign fashion garbage? Doesn’t spending my hard earned money on something like this just make me stupid?

Why is it Harley makes more money selling foreign fashion accessories than bikes?